Tech

Google to be investigated for showing inappropriate ads to kids in YouTube

Share
Share

According to ad quality transparency platform Adalytics, YouTube could have displayed ads with adult content on about 100 videos that were supposed to be for kids. This publicity featured inappropriate material for children including car wrecks, injuries, and videos from shows targeted towards mature audiences. 

In addition, Adalytics found inconsistencies in Google’s own policies about the content in the ads that are made for children. Reportedly, the policies state that these ads must not use trackers or collect personal information without getting permission from parents or guardians. Moreover, the study showed that websites linked in the ads transmitted cookies to their devices that could be targeted to advertisements for children as well.

In response, Google’s vice president Dan Taylor stated:

“We do not allow the use of third-party trackers in advertisements served on made for kids content on YouTube. This report falsely claims that the presence of cookies indicates a privacy breakdown. The opposite is true, and the report fails to show otherwise.”

Google has already been accused of similar actions on previous Adalytics reports. The research states that Google misled advertisers over where the video ads were placed. Again, the company said the research was flawed. In contrast, a report by Ad Age said at least one ad agency executive affirmed that Google refunded some clients over discrepancies. In response, a Google spokesperson said this was “not uncommon” and that this action is a normal part of dealing with advertisers.

Share
Related Articles
Tech

Intel aims for redemption with its new core ultra 300 nova lake processors

After a rocky debut, Intel’s Core Ultra 200 series failed to meet...

TechViral

Meta strengthens safety measures to protect teens on Instagram

Meta, the parent company of Instagram, has announced new safety tools aimed...

Tech

LibreOffice accuses microsoft of using “unnecessarily complex” file formats to lock in users

The team behind LibreOffice has launched a scathing criticism of Microsoft, accusing...

Tech

Is Windows Defender Enough, or Do You Need an Additional Antivirus?

Most Windows users rely on a built-in security feature that comes preinstalled...

Tech

Google Brings Its Gemini AI to Wear OS Smartwatches

Google’s most advanced artificial intelligence is now available right on your wrist....

TechVideogames

Generative AI Takes Over the Gaming Industry: One in Five New Steam Releases Now Use It

As generative artificial intelligence reshapes the creation and consumption of digital content,...

Tech

The AI Chip Boom: Companies Use Hardware as Collateral to Secure Billions in Funding

The rise of artificial intelligence has driven up the value of high-performance...

EconomyTech

Bitcoin Breaks Records, Surpasses $118,000 Driven by ETFs and Political Backing

Bitcoin soared to a new all-time high on Friday, reaching $118,661.10, fueled...